What is SEO (search engine optimisation)?

Ethical search engine optimisation (also spelt optimization) is all about improving your website’s ranking which varies with different search terms entered by users into their search engine, whilst strictly observing search engine policy, rules and guidelines. Most searchers do not bother to explore past the first page of the results, so if you are not on page 1, you are effectively invisible. Whether it matters will depend on your strategy for winning new clients. Our aim is to drive more traffic to your website by improving its natural or organic search rankings in the major search engines such as Google, Yahoo and Windows Live, using a wide range of ethical SEO techniques. We can generate further traffic by managing any separate pay per click advertising campaigns you may wish to run.

SEO in The Sunday Times

Searching to get to the top of Google - The Sunday Times May 4, 2008. Read this article in The Sunday Times by James Ashton about “How firms are investing in search-engine optimisation to get themselves noticed on the internet”.

SEO, virtual real estate

The expression location, location, location is usually applied to real estate when emphasising the commercial advantage of having the best location for business premises. If you are selling online, it also applies. Page 1 of Google search results is, in many ways, analogous and potentially as valuable to your business as prime real estate, except that it is far cheaper. The race to get the best spots to leverage their revenue generating capacity is exactly the same.

Is that all there is to SEO?

No, far from it. SEO is just one aspect of search engine marketing and, on its own, is no guarantee of increased business. Once you have achieved top search results, how do you ensure you are attracting the right audience? And assuming you are, what factors will turn them from searchers to buyers? How easily can they find what they want? What is their typical navigation route through your site and how long is it on average before they leave? Did they arrive at your site by a natural search or via a paid advert? It is possible to measure all these things and apply that data to ensuring that you maximise conversions.

What is the right SEO solution for you?

You may be looking for anything from a single website SEO health check to a medium term SEO project or PPC management. Whatever your needs, we will tailor our service to meet them. We will tell you what we think is achievable and be honest about what may not be possible. Guaranteed rankings in the world of SEO are usually too good to be true so finding an SEO provider you can rely on is paramount.

Pricing

Annual SEO contracts / packages start from as little as £200 per month. Or, for a fixed price of £200, simply get started with a one-off website health check report to find out how to improve your rankings and conversions.

Are you making the most of the marketing dream?

Affordable search engine marketing means it is now possible to reach millions of people for a very modest outlay and digital marketing is therefore a marketing dream. Or it should be. In reality it is fraught with pitfalls and becoming an ever more complex and technical subject which merits expert internet marketing advice to guide you through the maze. Internet marketing requires specialist skills without which the potential opportunities may prove elusive, or worse still, your precious marketing budget might be unwittingly being poured down the drain. You would not spend in any other area without knowing exactly what you are getting for your money. Why make your marketing budget the exception?

Ingredients of effective SEM

In addition to attracting more traffic by improving your natural search rankings and running pay per click campaigns, there are many other ways of attracting visitors to your website. You can generate traffic by publishing online articles, getting entries into business directories, google maps, affiliate marketing, building links from partner sites and many more.

Why bother with SEM? We cannot all be top

For any given search or list of rankings, there are only a few businesses that appear on the first few pages. The point is that there is almost a limitless number of lists. Each list varies depending on what search terms are entered. That is the key - and why keywords are at the root of it all.

SEM is only a means to an end

The bigger search marketing picture encompasses far more than getting to the top of the rankings and is just a means to an end. That end is more sales. If your traffic goes up but at the expense of your conversion ratio then your SEO budget is not being optimally spent.

Customers are humans not search engines

Theory about search engines and website promotion is all very interesting (and vital) but in reality your customers are people. If they find your website through your SEO efforts but are put off because, say, you are asking for too much personal information too early they may exit your site before you have caught their interest. Equally, if they have to spend more than a few seconds trying to work out your site structure and how to navigate through it (usability), they may get bored or frustrated and look elsewhere. Website marketing encompasses everything from rankings to design and usability.